About us

Rooted was built on a simple idea - that what you wear should mean something.

It shouldn't just look good, but it should feel considered. Like it was made with care by someone who actually gives a damn about what they're putting out into the world.

Rooted started in Shrewsbury, Shropshire, which is surrounded by some of the most beautiful countryside in England. Getting out into all of the natural beauty it has to offer, walking through it, sitting in it, has had a genuine impact on how I see things. It slows everything down. It grounds you. That feeling is what this brand is built around.

The clothing;

Every Rooted piece starts with the right blank. We use the Stanley/Stella Blaster 2.0 T-shirt, which is a 200gsm, 100% combed, ring spun cotton t-shirt with a proper oversized silhouette, dropped shoulders, and the kind of weight that feels substantial in your hands. It's not the cheapest option. It's the right one.

The Rooted logo on the front. 'Stay Grounded.' on the back. Both are printed using high quality DTG printing - direct to garment, built to last, wash after wash. Every order is checked by hand before it's packed. If it doesn't meet the standard we have set, it doesn't go out.

We release in small drops. Nothing is ever mass produced, or ever sitting in a warehouse. When the drop closes, that's it. The pieces are made, checked, hand packed one by one and sent out with a handwritten thankyou note, a nature fact card, a care card, a Rooted sticker and a packet of wildflower seeds. Because the unboxing should feel as considered as the garment inside it.

The conservation;

Nature isn't just the inspiration behind Rooted, it's the reason it exists. Spending time outdoors has had a huge impact on my life. Better headspace. More clarity. A genuine sense of perspective that's hard to find anywhere else.

So it felt important to me to build something into the brand that gives back to the natural world that inspired it in the first place. That's why 1% of every Rooted sale goes directly to the Woodland Trust, the UK's largest woodland conservation charity. They plant trees, protect ancient woodland, and fight for the wild spaces that make this country worth living in.

After every drop we publish exactly how much was donated. Not a vague "a percentage goes to charity." A real number, confirmed with a receipt, shared publicly. You deserve to know where your money goes.